Engage with your customers.
Make every experience memorable and delightful.

What is Proximity Marketing?


Proximity Marketing refers to any system that utilizes location technology to directly communicate with mobile-device users who are close to a business. Any business or service operating from a fixed location can follow a Proximity Marketing strategy. It can be implemented utilizing different methods. We focus on the BLE (Bluetooth Low Energy) as Bluetooth-based beacon-triggered messages are more accurate than GPS and more targeted than Wi-Fi marketing campaigns.

As smartphones have become a central part of our daily lives, every smartphone user is susceptible to a Proximity Marketing campaign. The digital and interactive nature of Proximity Marketing campaigns provides the advantage of real-time data collection of response and success rates. If a message is failing to connect, it can be easily and quickly adjusted.

Until now, companies could not target the right information to the right person in the right location at the right time. Proximity Marketing offers endless applications in a wide range of industries and is an effective tool to generate higher ROI for businesses and advertisers.

Interact with your customers anytime, anywhere


  • Location-based navigation to car parks, indoor navigation, dining and shopping recommendations

    Malls
    Malls
  • Daily specials, coupons, dining recommendations

    Restaurants
    Restaurants
  • Attract customers to the store, enroll customers in loyalty programs, promote discount offers and flash sales

    Retailers
    Retailers
  • Concierge on the phone, access to the room, on-site events and offers

    Hotels
    Hotels
  • Alert staff about VIP or frequent customers who receive customized service (favorite cocktail and game)

    Casinos
    Casinos
  • Indoor directions, walk times to gates, lounge access, alerts about boarding, baggage collection, duty-free shopping recommendations

    Airports
    Airports
  • Indoor navigation, alerts about conferences, marketing and offers

    Events
    Events
  • Context based information, indoor navigation, rewards

    Museums
    Museums
  • Check-in / Ticketing, in-stadium marketing and offers

    Stadiums
    Stadiums

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